HOW I DESIGN A LOGO
Case Study for Glow Consultancy
1
BRIEF
I take an in-depth brief to define objectives, where we discuss my clients business, target audience, competitors, their likes and dislikes, colours, fonts and what they hoped this branding exercise would achieve for their business
2
DESIGN
Start the creative process via strategic thinking, research and brain storming as many ideas as possible, usually via simple pencil doodles. Here the knowledge gained about your company is infused with my own expertise, intuition and influences
Then I work up my favourite ideas, whittle them down and refine a few until I have a set of solid design solutions I am proud to present
3
P R E S E N T A T I O N
Present three designs to the client.
I will show each of these designs as
1 – Black on white and white on black
2 – How the logo will look when used very small
3 – How it works at a large scale
4 – What it looks like in colour
4
COLOUR PALETTE
We went with a set black, turquoise and metallic copper
5
THE FINAL DESIGN
Working closely with my client the final design evolves
6
EXECUTING THE DESIGN
The design was used for business cards, stationery, signage and branding within the office
CLIENT
Glow is a creative coaching and business consultancy that helps businesses, leaders, and individuals transform mindsets to facilitate change.
BRIEF
To design a clean, modern, timeless logo and identity that will reflect the ethos of Glow Consultancy
DATE
2019