Graham Smith Design

Graham Smith Design logo



Hiring an independent freelance graphic designer can be confusing. This is a rough guide as to how I would work with you.

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If you like the look of my services and think we would work well together, and require a quotation please initially email me details of what it is you are looking for. I usually respond with a few additional questions that will help me provide an accurate quote. Alternatively give me a call to discuss a project. If you are happy with the quote and want to proceed, this is a rough guide to what happens next.

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Every design job starts by compiling a detailed brief defining the objectives. It includes an overview of your company, your target market and competitors. Tear sheets of any existing material or web sites you like the look of or don’t, along with your own sketches are useful. Does the logo/design want to appear to be modern, classic, affordable, exclusive, dynamic, serious or fun etc. Will the project include photography, if so, is it from a stock library or a commissioned shoot? How about illustration?​

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Once your brief has been thoroughly digested, research completed and a strategy is clear and focused, then the wheels of creativity are unleashed.

The knowledge gained about your company is infused with my own expertise, experience, intuition, influences and the creative process begins to twirl and I produce design solutions.

I’ll initially brain storm as many ideas as I can, whittle them down, build them up again until I have a set of solid design solutions I am proud to present to you.


I will email these initial designs to you in PDF format, and will explain my ideas and reasoning. You feed back your amendments or which design you are already in love with or would like to develop further.

I continue the design process. Normally a design will reach a point now where I feel it is working and I make a second presentation.

Occasionally we will agree that still further development is beneficial. Hopefully the next presentation has hit the spot and you are completely satisfied with the final design.

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Once you have approved the final designs via email and the agreed fee is paid, I then send you a high-res PDF with bleed and crop-marks ready to be sent to a professional printer, along with a range of electronic file types, depending on your needs.

I can put you in touch with a tried and tested printer who will give you a quote, or you can organise your own printing from the supplied files.



Answers to a few questions I get asked

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The more time you invest in design the better the results will be. I can turn a logo around in a day if you are on a tight deadline, but I would not recommend it. Quality design is time consuming. Whatever you do, don’t have a quick logo designed just to ‘look nice’. Have it done thoughtfully and it will last. I can work to most budgets. In the long run, bad design will cost your business more than good design ever will.

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I set my fees at a level that is a fair reflection of the time, skill and passion that goes into bespoke design. I’ll work with you to find the best solution for your project within your budget. Being a small company, I don’t have the overheads of large agencies, so I can keep my prices down.

I am happy to provide discounts for local start-ups and non-profit organizations, so regardless of the type of business you’re running or what stage of development you’re at, I can help.


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I transfer full copyright on the agreed final designs to the client but ask to reserve the right to display my designs for my own promotional purposes.

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Whilst the majority of designs I create are completed within the agreed three presentations, occasionally there is a benefit to further development. I am happy to revise your designs until you are happy, but do charge for the time spent over and above the agreed price. We would agree in advance how long I should spend.


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I work hard to produce solutions that exceed your expectations, however, if we reach a point where the designs are just not considered the right solution, and after honest feedback between us, the process is deemed to be beyond salvation, I will bill for 75% of the agreed fee to cover the time invested in the work…and your project will be the very first one one that got away!