Graham Smith Design

Graham Smith Design logo

GRAHAM SMITH DESIGN

SUPPLEMENT DESIGN

TLS – The Times Literary Supplement

TLS - The Times Literary Supplement - 3 covers
TLS- The Times Literary Supplement redesign
TLS - The Times Literary Supplement redesign - contents
TLS- The Times Literary Supplement redesign
TLS- The Times Literary Supplement redesign - Spread 1
The Times Literary Supplement redesign spread 2
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TLS- The Times Literary Supplement redesign - The masthead

The old and the new masthead

TLS- The Times Literary Supplement - evolution of front cover

Evolving cover designs

CLIENT

The Times Literary Supplement

 
BRIEF

I was employed as a freelance to redesign the print version of the 118 years old The Times Literary Supplement. It would be positioned at the forefront of arts, culture and ideas rather than just literature. It needed to attract a younger and culturally diverse audience without scaring the very loyal but ageing subscribers.

 

DATE

2019